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Maruti bets big on SUVs amid rising demand

Maruti Suzuki India is gearing up for a strong SUV push with at least six out of ten new models planned for the next three years starting FY25 being sports utility vehicles (SUVs), reinforcing the Japanese carmaker’s strong intent to sharpen focus on the vehicle body type amid a rapid shift in buyer preference.

Maruti bets big on SUVs amid rising demand
Maruti bets big on SUVs amid rising demand

The new launches will expand the model line-up at the maker of Grand Vitara and Brezza SUVs to about 30, said people privy to the company’s plans. This will be the first major step by Suzuki Motor’s Indian subsidiary to double annual production to 4 million vehicles by the turn of the decade.

Through new SUV introduction and growing sales of existing SUV models, India’s largest carmaker aims to sell 540,000-560,000 SUVs in FY26 compared with an estimated 440,000 units this fiscal.

A spokesperson for Maruti Suzuki said the company “doesn’t give any guidance on future models.”

Mirroring the strategy it once adopted in the passenger car market of straddling all segments with models at multiple price points, Maruti is likely to cover “all white space” in the SUV segment including micro SUVs, compact SUVs, and compact electric SUVs as well as two new four-metre SUV models, which will be pitted against Mahindra & Mahindra’s bestselling XUV700 model, said one of the persons aware of the company’s plans.

In the works are four EVs with the first set to be the company’s debut electric SUV with an expected launch this October. To be positioned in the premium end of the market, the model is likely to be priced between ₹20 and ₹25 lakh. This will be followed by a seven-seater electric SUV in March 2025, a small EV in May 2026 and an electric MPV derivative of its maiden e-SUV in October 2026.

Maruti is also developing a micro-SUV, a small SUV and a three-row MPV that are likely to go on sale sometime in FY26 and FY27, said the people cited above.

JAYDEV VISHWAKARMA
JAYDEV VISHWAKARMAhttps://satnatimes.in/
पत्रकारिता में 4 साल से कार्यरत। सामाजिक सरोकार, सकारात्मक मुद्दों, राजनीतिक, स्वास्थ्य व आमजन से जुड़े विषयों पर खबर लिखने का अनुभव। Founder & Ceo - Satna Times
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